Privacy Protections

Consumers, as described by Hafeli (2), want to be literally "left alone" as they make use of their computer systems and as they conduct affair or research online. Of special concern is the potential for individualism theft and what could very well amount to governmental "searches and seizures" of private, cloak-and-dagger information.

Hafeli (2) takes the position - as do many others in the technology sector and among the general public - that opus consumers want convenience, they be equally concerned with privacy and security issues. In novel years, since the terrorist attack on the United States in September of 2001, and

in tandem with the passage of the regular army Patriot Act of 2001, the government has acquired virtually unlimited exponent to access information traditionally regarded as private and confidential.

Hafeli (2-4) makes the call for that Customer Intelligence professionals face a potentially unvoiced dilemma in that these businesses must respond to consumer objections to privacy invasions while remaining within the law and recognizing that the government in many cases has a vested interest in accessing information that is otherwise protected by law.

Hafeli (3) is certainly correct in pointing out that programmers and systems designers are on the horns of a very real dilemma. There is miniature doubt
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