Kit Kat

Our group get out analyze Kit-Kats strategies as a multitheme firm in the confectionery industry. First, we go forth disclose the five forces that influence the industry and how their interactions provide opportunities or threats for Kit-Kat. Second, we will demonstrate Kit-Kats corporate strategies and hawkish advantages against its major competitors, such(prenominal) as Ferrero Rocher. The discussion will focus on how Kit-Kat obtained its competitory advantages in such an aggressive industry. We believe its global awareness, creativity, various penetration, product differentiation and economies of scale are the major sources of its competitive advantages.

Examples of market penetrations: Japan (Created a marketing campaign with the national post office) Malaysia (Created a promotion in Kuala Lumpur International airport, caught tourers attention) Hong Kong (Created Kit Kat McFlurry desert with McDonald, only provided in Hong Kong) Kit Kat goes Fairtrade (beyond marketing strategy, psychological appeal) In addition, we will also identify the potential d rawbacks that may hinder the produce of company such as the increasing price of raw materials and the use of genetically modified ingredients and palm oil. The increasing awareness of health issues will also drive profits eat up unless the company adapts to a new business model. Last yet not least, regarding the current criticisms and challenges that Kit-Kat encounters, our group will present a few remedies to these drawbacks. These recommendations are expected to be able to desegregate into the existing strategies and help Kit-Kat to achieve sustainable growth in the long run. If you want to get a full essay, aver it on our website: Ordercustompaper.com

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