M&S Marketing

Introduction: This report re submits some information about check off and Spencer and the strategies have been used by them to run their business in a perfect way that makes them one of the well-nigh strong industries in the current market. Mark and Spencer is a general retailer company located in UK the main branch Europe, the States and Asia. The company full fills most of the needs of the people near the world by selling products such(prenominal) as Food, Clothes, Furniture, engine room and Gifts. Some of the products ar categorized for certain ages and gender such as clothes and some types of food that are make only for babies, and the rest of the products can used by everyone. scheme Identification Strategies are used by Mark and Spencer in allege to attract customers and amplification the companys profit, and those strategies can be online or electronic based strategies. There some strategies are currently being used by M&S which they make a lot business progress and increase the customer base day by day.

E-CRM: Electronic guest Relationship Management features that many online retailers utilize include the office to complain, E-mail capability, information for first time users, mailing lists, ofttimes asked questions (FAQ) section, member benefits, site customization, chat rooms, bulletin boards and site tours save to name a few (Feinberg and Kadam, 2002). Feinberg and Kadam demonstrated that the amount of e-CRM factors present on a company web page was cogitate to customer propitiation levels. They then were able to demonstrate that as e-CRM increases on a site, the higher the level of customer satisfaction will be through websites. M&S applies most of the feature that is written above such as Customization, FAQ to dish up customers with anything related to website and the company, mailing lists which the company is using this feature to nurse the customers in touch with everything new in company by sending customers E-mails, and information for first time users.... If you want to micturate a full essay, order it on our website: Ordercustompaper.com

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