Notes

Global pricing There are three possible worldwide pricing policies - extension (ethnocentric), holdation (polycentric) and invention (geocentric). Extension The said(prenominal) global price. A truly simple method scarcely does not respond to commercialize sensitivity. Adaptation Different prices in different markets. The only control is setting transfer prices indoors the corporate system. It prevents problems of arbitrage when the disparities in local market prices devolve the transportation and duty costs separating markets. Innovation A strut of a) and b). This takes cognisance of any unique market factor (s) desire costs, competition, income levels and local trade strategy. In addition it recognises the fact that render price coordination is necessary in dealing with international accounts and arbitrage and it systematic onlyy seeks to embrace national experience. Product life/market life cycle Just as in domestic marketing the concept of the Product Life Cycle has often been cited as a useful (but often maligned!) planning concept, so it give the bounce be useful in international marketing. inning 1.8 gives an precis of the Market Life Cycle across international boundaries. Figure 1.

8 The product/market life cycle The traditional quaternity point life cycle - introduction, growth, maturity, decline - is a comfortably documented phenomenon. Attempts are made in the maturity stage to extend the cycle. The market life cycle is very equivalent and what global marketers have to be wary of is that not all markets are at the same stage globally. It may be appropriate to have tractor mounted ditchers and diggers in Africa or the UK where tote is not too plentiful, but in India, they may be the last thing required where labour is plentiful and very cheap. So the appropriate marketing strategy will be different for each market. It would be very easy to hold forth the global marketing decision as a strip of deciding whether to export or standardise or adapt your product/market offering. This is far... If you want to get a total essay, order it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!