Swot-Analysis

Situation Analysis (SWOT Analysis) The following SWOT compendium captures the strengths and impuissance inwardly Dragon Biotech and the opportunities and threats that exist in our environment. This analysis highlights areas to be leveraged and points out where we must improve within the firm and within our industry and market. As we look at our SWOT analysis to follow, we are in a sustainable over each(prenominal) position, we turn in strengths to balance our weaknesses, and particularly our knowledge of where we are heading for and what our customers need. We alike go for some attractive opportunities. However, we have a weakness in competiting against price-oriented competition from both local and international cross out names. Strengths: Dragon Biotechs strengths include: ØStrong business model embracing both generic and patented drug development. ØProven proprietary technology platform that outperforms competitors methods. ØSolid financial position with complete cash flow. ØFlagship product, EPO, achieved remarkable revenue growth in a US$4,8 billion market. ØUnique marketing strategy to enter geographic areas with quick drug approvals. ØExperienced well-connected focusing team and board of directors. ØCaptured 30% of EPO market share in china, endorsed by Chinese medical Assn.

For superior quality EPO. Weaknesses: Ø all over dependence on EPO and therefore, a lack of diversification in our revenue sources. ØOur EPO price is a high-end product, and this limits its sales volume. Most patients in China are from suburban or rural areas. They have huge demand for EPO, but they couldnt afford it. ØChinas raw reimbursement policy requires people to pay part of their drug bills, which were previously, all covered by the government. Due to EPOs relatively high price, the bare-assed policy will reduce the consumption of EPO. ØLack of a China company made it more time-consuming and dearly-won to sell products to China. Opportunities: Opportunities available... If you want to get a full essay, enounce it on our website: Ordercustompaper.com

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