Blogs are a powerful and inexpensive way for SSC to beam with its guests regularly in an online format. Basically, a blog is a regularly-updated journal that is published online. Blogs can provide regular updates about the company, utile articles and other posts that would be meaningful to SSCs underway and possible customers. Since the material can be delivered over the weathervane, blogs are malleable enough to include nitty-gritty such as text, graphics, motion-picture show and animation. Blogs can also be delivered using the Really simple(a) Syndication (RSS) format, which allows users to read blog posts similar to how they would read e-mail (Cromity, 2008). The compounding of web-based and RSS delivery for blogs makes them highly accessible, because any device with a web browser or an RSS-enabled reader can view the content. parenthesis from accessibility, blogs are also simple to install and maintain.
Wordpress is a free, open-source blog application that can be installed on about web servers (Lawton, 2008). SSC can install Wordpress as a segment of its existing site and can easily have a blog up and running within one or two days. Therefore, the cost of installing the blog is almost postal code and the blog can be maintained by current personnel at SSC without a large time committal from any single individual.
The main cost of the blog bequeath be from the amount of time required to generate content for it, which can be distributed among various employees and divisions. Dividing the task of contributing leave alone provide a variety of interesting posts for the blog, minimize the fortune of redundancy and ensure that the blog is updated regularly. By sharing blogging responsibility, the divert members of the association can manage the blogs, keeping the community intercommunicate about events while simultaneously keeping the website content updated (Cromity, 2008, p. 33). Creating a blog will also help new customer find out about SSC by generating traffic from hunt club engines.
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