Frozen yogurt is a treat that is enjoyed by millions of Americans every year. We feel alike otherwise countries around the adult male should enjoy such a popular treat. France is known for their gelato and their phantasy pastries. Icy De brightens, our frozen yogurt pedigree opening in genus Paris, is a revolutionary product that will change the panache people in France enjoy a cold graceful treat. The people in France have been exposed to ii other shops, My Berry and It Mylk, which offer frozen yogurt. They offer scarcely two flavors, limited toppings, and charge the customers over a dollar for individually topping. Our competitive edge is to allow customers to choose from over octet flavors of yogurt and over twenty different choices of toppings. Customers will alto fetchher be charged for how many ounces their cup ways, not by each topping, allowing customers to be adventurous and try red-hot things without nonrecreational a fortune.
Our goal is to go into France and attract not only the attention of the people there, but also attract the American tourists that visit every year. To do this we unavoidableness to open our store in a busy tourist area to get both types of people into our store. The atmosphere is soft and inviting as unlike to the competitors modern approach. We found that the French like to sit down, relax, and talk at cafes and restaurants.
To accommodate for this, we want a large sitting area and to use the colors embrown and light blue. These colors give off a crank and calming sense that will allow customers to feel satisfied whether the store is crowded or empty.
We believe that by pickings the above steps, we can increase our market share by up to 60% because of the edge we have that the other stores do not. We believe our store will be the it-store in Paris and the place people go to when they want a light and refreshing snack that involves being creative.
I. Introduction
Our product is something that is very new to the French. We are bringing over the popular American treat,...If you want to get a full essay, order it on our website: Ordercustompaper.com
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