Just Us. Marketing Case Analysis.

William Torres
Comm 352
10937081

proficient Us!
Strategic Issues
equitable Us! umber Roasters Co-operative has enjoyed growth over their start up phase and is deprivation to expand further. secure Us! drinking chocolate Roasters departs in the recessional market of Fair Trade coffee beans. Just Us! coffee berry Roasters is wishing to expand their company, thus receiptss, which means that they face more than competition from outside their niche market. As a result, Just Us! Coffee Roasters now must grapple on a large scale against strong mainstream competition and easy established local and international brands.
Making the last to go mainstream, competing against well established brands, is highly important and critical to Just Us! Coffee Roasters. If Just Us! Coffee Roasters prolongs their decision to act they risk reducing growth as a company, and reduce their strong brand propose in the everydays current perception as a proactive advocate of fairness and equality for the coffee producer.
Current Situation
Strengths - Just Us! Coffee Roasters brand equity is what drives the company forward. Customers buns their decision to purchase coffee from Just Us! Coffee Roasters as a symbol of their own personal beliefs, demanding ethical business practices and quality of product. Just Us! Coffee Roasters image also attracts a passionate following.




Weaknesses - Just Us! Coffee Roasters operates as a co-operative. Not only must they operate to fulfill shareholders expectations, but they also must operate in a manner that is expected of the values that the company had initially set out with. Jeff and Debra Moore, are bound to creating a profit while maintaining the appropriate image and practiced that they initially establish their company on. Upon entering the next phase of the companys life cycle, Jeff and Debra must maintain operations under rigorous control of their original company values as they compete against competition that does not share the same values.
Just Us! Coffee Roasters product offering is not...If you want to get a full essay, order it on our website: Ordercustompaper.com



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