Social Media

Among Most Social Media friendly banks in India axis vertebra m peerlessy box holds third position.
Evaluation of Axis depose Social Media.
doubtless Axis desire is doing good on Facebook but one would be surprised to know that @AxisBank has mere 292 followers on twitter.
Cumulative facebook likes for AXIS BANK FB page
       
      JAN :430 k
       MAR :460 k
       APR :crossed 500k.
strike out Strategy:
Leaving Aapka Solution behing and sporting a modernistic tagline Badhti ka Naam Jindagi
BADHTI KA NAAM ZINDAGI… or PROGRESS ON… is an expression that encapsulates Axis Banks belief on the meaning and purpose of feel that everyone wishes and works towards. This phrase immediately puts the customer in a delightful visual frame, where he sees how one graduates from where they used to be to where they are reflecting a make headwayive and optimistic urge that they dreamt of yesterday, achieved today.
AXIS established its credentials as a customer centric bank with Aapka Solution, the new campaign aims to highlight the Bank as a preferred collaborationist in progress BADHTI KA NAAM ZINDAGI.
The re-positioning of Axis Bank from Aapka Solution to BADHTI KA NAAM ZINDAGI is an important milestone in the journey of Axis Bank brand.



The new campaign tag the evolution of Axis Bank brand from playing the post of a problem solver in the customers life, to that of an encouraging and enthusing partner by owning an attitude and belief that resonates with target audience in everyday life.
With good fan following of 530k fans on Facebook its close shocking that only 4.13% of  site visitor are from Facebook with 16.95% trade from google.co.in and  11.41% from google.com.
Audience Demographics for Axisbank.com

The reason behind poor ROI is despite having a nice look and good seo its not leveraging the causality of social media on website.
Together, social media channels and your website should work seamlessly to  press your online brand.
Whats Missing
Visible Social Media Buttons
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