The Coca-Cola Company Struggles with Ethical Crises

This case discusses problems Coca-Cola, still the nigh valuable brand in the world, has had with some of its ethical and financial decisions. As one of the most recognized brands in the entire world, Coca-Cola is subject to its fair grapple of scrutiny. Since the mid-nineties, Coca-Cola has dealt with lawsuits over many topics, including: product safety, union worker intimidation, inflating short earnings, channel stuffing, racial discrimination, anti-competitive behavior, pollution, and excessive depletion of natural resources. By the family 2000, Coca-Cola had fallen off of Fortunes Americas Most Admired Companies list, and in 2009 was still only in 12th place. It also fell to third in the beverages folk that year. Something that further aggravated all of the negative press blow began to experience in the 1990s was frequent changes in leadership. Coca-Cola changed CEOs 3 times in less than a decade. Coca-Cola did not finish well on the stock market either, making investors nevertheless to a greater extent nervous.
Further complicating Coca-Colas position is the obesity pestilential in the United States and other developed nations. As a telephoner that primarily deals in soft drinks, Coca-Cola has been placed in a difficult position.



The company has started a number of initiatives to fleck negative perceptions of its products, but without success. Some of its initiatives have actually resulted in more lawsuits.
While Coca-Cola seems to be recovering from the tumultuous 1990s and early 2000s, the brand has lost some of its former luster. Nevertheless, the company has taken steps to address most of the issues that have been brocaded against it. The company has also taken great strides to be more active in socially responsible causes, particularly in developing nations where production of Coca-Cola products can be most noxious to local communities and their natural resources. The Center for Ethics and Corporate tender Responsibility even awarded CEO Neville Isdell with its Ethics...If you want to get a full essay, order it on our website: Ordercustompaper.com



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