Advertisement Analysis: American Airlines

Picture yourself nodding off to sleep on a long flight when a woman with a woolly voice offers you a warm blanket and a comfortable pillow. Then for a second, you forget you are cruising at an aggrandizement of 30,000 feet and believe that woman to be your mother. At that point, you open your eye to say thanks mom, and the woman you thought to be your mother is in fact a stewardess on base an American Airlines flight. Many things have changed since the 1960s, and the term stewardess is forthwith referred to as a flight attendant. In advertising, advertisers try and magical spell to consumers basic emotional appeals by using pictures, text, and slogans and the effect it has on consumers. I found Jib Fowles article on the fifteen innate emotional appeals to be effective atillustrating the subconscious actions taken by advertisers to manipulate the emotional desires of the reader.
The American Airlines advertisement has taken on a very simplistic tho effective layout where a good portion of the advertisement is of a confidant woman in what seems to be some material body of uniform giving her a professional appearance. She has a warm, inviting glowing on her face and is perched upon a chair.



Above her left shoulder there is a text explaining the type of service that passengers entrust receive while flying with American Airlines, and above that in bold letters readers will find the slogan, giving the introduction for this advertisement, which reads, Think of her as Your Mother (A Portfolio 488).
Jib Fowles wrote an endeavor entitled Advertisings Fifteen Basic Appeals. In every advertisement, there are certain aspects consumers may not notice openhearted to sensation or more emotional requirements, and in Fowles shew he explains what he believes to be at the heart of American advertising (Behrens, and Rosen 412). Those beliefs are the underlying strategies advertisers use to appeal to one or more of consumers fifteen basic emotional appeals, in hopes they would flock to the cash registers. Fowles gives a...If you want to get a full essay, order it on our website: Ordercustompaper.com



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