Cross Culture (MASS MEDIA).

CROSS CULTURE (MASS MEDIA)

Introduction

In any daily routine living, people do tend to keep themselves busy all the time by reading newspaper, watch television, listening to the radio and reading different print media production. But in the other hand, imagine your life without all this kind of media, life would be bored and dull, and that goes to the antique times whereby advanced technology werent existed.

Later then, our world continues to change quickly with much advanced, more globalizes in a way makes more competitors in defeat with others in world of ad industries, and so business were expand to new market tremendously and that is what the advertising agencies be for.

In the advertising line, as an advertiser job is to fail clients product to the consumer through the use of a selected medium. Through this, as previously I was saying that more and more vender and advertiser are existed and more advertisement are been created. In addition, there are various types of media and it is categorized as tummy Media. Mass Media is basically known as Mass Communication. In any reference books has the same statement meaning of what confabulation is. This are one of the books that I have state.

Communication is the process that involves the sorting, select, share ideas to help a receiver elicit from his/her own bear in mind a meaning similar to that in the mind of the consumer. (pg. 12)

Communication is the about important aspect in any advertising line. It is where we leave alone explore more on how the advertisers convey its messages to the consumer. If the messages are delivered wrongly, it result be a big failure because of its misused the communion process. For example , wrong information, ideas, attitude are shared, how much are shared, tools are all in the...

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