Marketing plan for Halo Café

Executive Summary

This report is to improve Halo Productions business performance in order to prevent the continuously flame from its competitors.

Halo Café is a evolution musical café which takes advantage of the overall development of musical café exertion in Malaysia by owing 45% of grocery store grapple currently. Mean slice, the increasing of the challenges from the competitors has given Halo Café an intangible stress and an apologise to expand its business around the country.

More clearly, there ar a lot of the states with high purchasing power have been unattended by competitors. Hence, Halo Café has decided to seize on this observe by setting up as more as its branch as the first step of counter attack to the competitors.

The external station of Halo Café can be dissever into two categories. Macro environment ar indicated economy, sociocultural factors, political-legal factors, inseparable environment and new song factor. And the industry environment are indicated the market overview, competitive overview, customer overview and supply.

Critical success factors are resolve in 4 categories which are skill-related, organizational capability, marketing-related and distribution-related.

Halo Café internal situation is summarized from management, product, skill, distribution channel, environment and background support. The strengths should be maintained while the weaknesses improved.

The total sales growth of Halo Café is estimated at 15% annually.



It sounds difficult but Halo Café has enough confidence by using the product, place, people, promotion, physical assets, process management, and price strategies.

Furthermore, there are four market segments which are including Music Lover, Student and Teenager, working People and Festival Celebration depart be targeting at. In this case, Halo Café has listed out the strategy planning for the achievement of the market segmentation.

Halo Café has given out detailed marketing expenditure and procedures that will involve in the improvement of its business. The expenses...

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