Marketing

Marketing is the anticipation and identification of the customers complimentss and needs and the meeting of them in order to have got a profit. The foodstuffing process A firm will gather information ab fall out the grocery (e.g. whether house prices are rising or falling), and then explore consumers needs. From this, it will identify who its market is, and then put unitedly a marketing plan based on the findings. The marketing mix will be central to this, and finding the chastise balance in each of the 4Ps is very important. The firm wad then review and adapt their plan when they need to. You should phone the following points: Although marketing is consumer-orientated, the main aim is still to be profitable.

A good marketing manager will show to differentiate their product (i.e. make their product stand out against similar competitive zoos).

Whatever pricing decision is made, the almost important factor is to break even.

For marketing to efficient it moldiness incorporate the 4 Ps, product, price, promotion and place.

Product is the service that Chester zoo offers. It must have the right features.

Promotion is how does Chester zoo make the customer aware and want their service/product. This may be achieved by advertising via sponsored events etc. successful promotion helps a firm to spread costs over a bigger output.

Place is the situation of the zoo, this must be suitable for their market by having a large empty area for the animals (not by any busy roads etc) and be easily excisable to its customers. Customers must be willing to travel to the zoo; its this area in which people are will to travel to the zoo is the zoos prune of influence. The shear of influence effects the type of promotion used.

scathe is the type of pricing statuary used.

Pricing strategies ? Product orientated- Is...

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