Nike Corporation's Competitive Strategy

Introduction

The twenty-first-century realities of globalization, rapid changes in technology, increasing competition, a changing workforce, changing market and economic conditions, and developing resource shortages all append the complexity of modern management. Whereas strategic planning was a competitive advantage in the past decade, it is a necessity of global thought process in this century. Planning strategically is certainly a new requirement in the global business world. In order to survive the new business challenge, global thinking and practice must permeate all corporate activities. booming companies are, of course, the first to consider the global marketplace as their sphere for competition. According to Peters (1993), strategic management has become a amply of life part of most, if not all, organizations. Almost all organizations of any probable size have some kind of strategic planning.

The gymnastic footwear and lop industries are very attractive, providing an excellent probability to create above average returns. Manufacturers such as Adidas, innovative Balance, Nike, Puma, and Reebok are only the few successful companies in the business. much important behind this success is the way the companies implement and fulfill strategic management considering internal and external environment approaches. The gymnastic footwear, habilitate and equipment industry is keenly competitive in the linked States and on a worldwide basis.

The emergence of the different apparel corporation has mirrored the sky-rocketing popularity of sports, athletes, and personal athletic activity in the late twentieth century. These brands had fueled a great bundle of this popularity, particularly by employing athletes as product spokespeople and infusing the world of sports with bulky amounts of capital.

Nike experienced tremendous growth between the early seventies and late 1990s, dominating the global athletic footwear and apparel market. Its success had been fueled by the use of low prosecute labor in developing countries, accompanied by extremely acclaimed marketing strategies and advertising campaigns.

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