Strategic Planing of Apple corporation

1. Introduction2. Developing an understanding in which exertion apple participates3. Providing a war-ridden analysis of apple?s industry3.1 External factors that are driving changes in the industry3.2 Five forces analysis3.3 SWOT analysis3.4 Core competencies and competitive advantages within an industry4. Strategic alternatives4.1 Key strategic recommendations5. Questions to consider5.1 How is orchard apple tree meliorate positioned to compete against Microsoft?5.2 How will moves into new industry impact Apple?s core business?5.3 Why is Apple enured u for success within an industry?5.4 How could Apple pock up for failure within an industry?5.5 Why is punter to own stock in Apple?5.6 Why is give way to work for Apple?1. IntroductionTo start with that obviously both companies, Apple and Microsoft, are in similar areas of the high-tech market and vying for meshwork through the sale of their computing products. Both are severely invested in the areas of desktop, laptop and mobile computing devices, as well as peripheral fields such as man-portable music players and home theater solutions. But that?s largely where the similarities end. These rival companies wield tremendous power, with Microsoft at 80,000 employees and annual revenue of 50 billion dollars, and Apple slowly catching up at 20,000 employees and 25 billion.

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Developing an understanding in which industry Apple participatesApple is both a hardware and computing device software company, and therefore has much more control over the design and make out of their products. They don?t have to support hundreds of motherboards by duplex companies, or worry about being compatible with a cornucopia of third-party video cards or network cards, and so on They choose what goes into each Macintosh machine, and thus can revolve about on developing a more robust software platform that is designed for the hardware it?s running on.

Apple computer has experienced both good and bad quantify as a major player in the computer industry. It has been a...

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