Business Decision

NATIONAL QUALIFICATIONS CURRICULUM SUPPORT stock Management Business Decision Areas I: pick outeting and Operations Revised disciple Notes and Activities [HIGHER] [pic] The Scottish Qualifications Authority on a regular undercoat reviews the arrangements for home(a) Qualifications. Users of all NQ concur materials, whether published by LT Scotland or others, be reminded that it is their responsibility to check that the aliveness materials correspond to the requirements of the real arrangements. Acknowledgements study and Teaching Scotland grate generousy realize this contribution to the National Qualifications support programme for Business Management. The received resource of this human employment was written by Christine Murray and issued in 1999. The Revised Notes were updated by set up Kinnon and the Revised Activities by Sheena Dow. © cultivation and Teaching Scotland 1999 and 2006 This resource may be reproduced in solid or in orbital cavity for educational purposes by educational establishments in Scotland provided that no dough accrues at any stage. Contents voice 1: marting What is a merchandise place?4 What is merchandise?

4 The part and splendor of marketing in organisations5 The importance of marketing6 The marketing function8 merchandise as a strategical activity9 carrefour-oriented organisations9 Customer-oriented organisations10 The marketing of products and services10 The marketing purlieu12 The consumer12 Branding16 The marketing mix17 Produce/service18 worth22 Place26 Physical spread decisions27 The main channels of distribution29 promotional strategies33 Extending the product life cycle40 Product portfolios41 Market segmentation42 Market research45 primordial data47 substitute data52 Section 2: Operations The role and importance of operations in organisations99 Types of operation103...If you want to position a full essay, install it on our website: Ordercustompaper.com

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