Dominos Memo

------------------------------------------------- DATE:April 14, 2009 TO:Tim McIntyre- Vice President for corporeal Communications, Regional Managers, well-heeled Media Team, Communications Contracted Team, Legal Team, Marketing Department copy:Corporate Council FROM:Sr. Communications Manager ------------------------------------------------- SUBJECT: communication theory Strategy for dominoS VIDEO SCANDAL ------------------------------------------------- The subroutine of this memo is to plan surface a precise communications strategy to address the modern online posting of five amateurish videos of eye masks employees acting acts of food pollution at a North Carolina location. eye masks must take immediate action to smear the shock absorber of these videos on our reputation and bottom line. BACKGROUND The incriminating videos were utter yesterday, April 13, by a GBLT advocacy site (www.GoodAsYou.org) whose bloggers immediately apprised Dominos of th e incident. * The series of five videos show a male, dressed in a Dominos uniform, soggy ingredients by stuffing cheese up his nose and firing gas on salami, among many other lewd acts, stay conversing to a womanly coworker about their lack of work ethic.

The tv camera also pans to the order screen showing the client who the female says would receive the delivery. * Two savvy readers at The Consumerist watch notified us that the male participant is Michael Setzer and female is Kristi Hammond. They are some(prenominal) Dominos employees working at a store in Conover, North Carolina. * The v ideos were recorded during normal store hour! s. They agree in mind that the theater director was in the back of the store interpret a newsprint during the recordings. * Within 24 hours, the most favourite video has been viewed more than 250,000 times on YouTube. * The videos are soon posted on three websites and are spreading rapidly. news As you may already infer, these videos are going to have some severely damaging...If you call for to get a affluent essay, order it on our website: OrderCustomPaper.com

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