Misuse of Media Advertisement by Fast Food Brands Essay

subvert of Media Advertisement by Fast Food Brands - Essay ExampleThe essay Mis employment of Media Advertisement by Fast Food Brands presents the outline for a research paper on the misuse of media advertisement by fast food brands. This paper discusses on recent food trends in the US and dwells on the spell of children towards fast food. It then discusses the trends in media ads by fast food brands. Media plays a key role in the publicity of food products and children are the major target of fast food advertisements. I will use the book by Victor Strausburger and Barbara J Wilson to support my claims in this context.Techniques that fast food advertisers in the media deployed to inveigle children into consuming their productsTV ads This portion will contain a discussion of how advertisers use TV as a major tool to attract children. To support the claims, I will use proof as emerging from the article by Chou Yi Shin, Inas Rashad, and Michael Grossman. I will further solidify the e vidence done information taken from the article by Sarah E Speers, Jennifer L Harris, and Marlene B Schwartz.The Internet (Websites) Using weave sources of Happy Meal and Burger King Crown, I will argue how these brands are using impressive weave pages, games cartoons, video clips etc on their sites to grab childrens attention. Magazines This part will discuss, with examples, on how advertisers use magazines, through promotion schemes and puzzles, to persuade children to buy their products by citing supporting evidence from the article written by Amanda Reid and Sandra C Jones.