Anita Roddick, the Body Shop

Anita Roddick, The trunk Shop Sylvia Whisenant Strayer University Dr. Johnny Maddox Business 302 November 24, 2011 Anita Roddick, The Body Shop This paper examines the management style of Anita Roddick, how her unique style of leadership helped her perform not only a success in business, notwithstanding a success in getting the world of bodied business to become green and fondly responsible. The Primary Business The Body Shop, a world- wide cosmetics company, its products are made with natural ingredients from nigh the world. This was the company that Anita Roddick started as a way to earn a living. She didnt promise to take years off of a persons face, but to offer inexpensive and natural lotions and get social justice for free. (Fried, 2008) The Start After running a restaurant and hotel, overworked and needing a change, Anitas husband Gordon went for a horseback ride from Buenos Aires to advanced York City leaving Anita to support herself and their two daughters. Needing money to die hard with no training or experience, Anita mixed ingredients together that she had in her garage, making fifteen different products. In March of 1976, she open her first store in Brighton England using her hotel as col later onal.

(History, 2011) The tell on was between two funeral parlors which caused a threat of a lawsuit because of the name The Body Shop turned into no court publicity for her new venture. Because she didnt have enough money, she had extend written labels and offered her clients to reuse their bottles, starting the era of recycling. Ten months later she opened a second store, later franchising The Body Shop. terzetto Major Business Challenges Back then, when most businesses were opened generally by men, where bounds didnt loan women money, this was one of Anita Roddicks biggest challenges. She had done for(p) to her local bank to borrow money to open the shop. The bank turned her down. She told her husband what happened, so he... If you want to get a full essay, order it on our website: Ordercustompaper.com

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