Nike Marketing Strategy

Professor Gregory F StiberBy: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi| Nike, Inc.| Marketing Plan Project| Nova southeastern University H. Wayne Huizenga School of Business & Entrepreneurship   Assignment for Course:| MKTP 5005 prior Marketing   | Submitted to:| Gregory F Stiber| Submitted by:| Brizaida Ribalta, Jessica Halsey, Shereen Hijazi.| | | | | | | | | Date of Submission: distinguished 30th, 2012 Title of Assignment: Term Project Marketing Plan certification OF AUTHORSHIP: I testify that I am the reservoir of this paper and that any assistance I received in its preparation is fully acknowledged and disclosed in the paper. I have also cited any sources from which I used data, ideas or words, either quoted directly or paraphrased. I also certify that this paper was prepared by me specifically for this course. Students soupcon: Brizaida Ribalta, Jessica Halsey and Shereen Hijazi ***************************************************************** Instructors Grade on Assignment: Instructors Comments: tabularize of Contents Executive abridgment4 Company Description6 The Origin of Nike, Inc.

6 Todays Nike7 charge and Goals8 Core competencies10 Situation Analysis11 Macro-Level External environmental Factors11 Competitive Environmental factors 12 SWOT Analysis15 Competitors16 Reebok16 Adidas17 Puma17 Target Market19 Segmentation19 Target Marketing19 Marketing Mix20 Product Strategy20 statistical distribution Strategy21 Promotion Strategy21 Pricing Strategy24 Customer Relationship Management24 Budget and Monitoring26 Summary and Conclusions28 List of References30 EXECUTIVE SUMMARY Nike is a leader in athletic wear providing high quality innovative products. Our mission is to continue thrust boundaries with innovation thinking and product development. We create products for the everyday supporter to enhance his/her activity... If you want to get a full essay, hunting lodge it on our website: Ordercustompaper.com

Ordercustompaper.com is a professional essay writing service at which you can buy essays on any topics and disciplines! All custom essays are written by professional writers!