Eithical Marketing

Ethical merchandising refers to the marketing of products and serve that adhere to principles of truth and social responsibility . Generally the projection of beneficial qualities of products and services are used in marketing to appeal to the needs of and wants of customers (Pride and Ferrell , 2000 ) The needs of customers however may represent an adherence to certain(prenominal) respectable or social prises that go beyond a mere biological need . While ethical marketing does non loose sight of the core value of appealing to the needs of customers , it projects social goods and values br like human rights , animal rights , jolly trade for development countries nipper labor and the environment as central to its strategy to lucre customersThe Body storage for instance is noted for its insistence on not using animals for testing its cosmetic products (Dennis , Neck Goldsby ,1998 ) thenly though legally the use of animals for cosmetic testing is not prohibited , Body Shop seeks to appeal to the conscience of customers and by so doing achieve a customer loyalty bastardly for its productsAnother prominent example of the use of ethical marketing is the fair trade logo used to market products that have been sourced from ontogenesis countries (Tiu , Wright Heaton , 2006 ) The issue of fair trade has become a minded(p) ethical issue in international trade , thus marketing products with the fair trade logo serves to show the manufacturer s conscientiousness about helping poor producers in ontogeny countries .

Consumers who are eager to help poor farmers in developing countries are even willing to pay a high price for a product with the fair trade logoIssues of security of the environment also play very important roles in ethical marketing . Companies who contribute to forestation projects in places like the amazon are eager to mention their contribution to such projects when marketing their productsDennis , B , Christopher. Neck , C .Goldsby , M (1998 ) `Body Shop International : An Exploration of Corporate Social Responsibility centering DecisionVol . 36 , 10 , pp .649 - 653Chonko , L .B Hunt , S .D (1985 ethical motive and marketing management : an empirical examination , Journal of disdain research , Vol . 13 pp .339-59 .Pride , W . M Ferrell , O . C (2000 ) Marketing : Concepts and Strategies . New York : Houghton Mifflin CompanyTiu , L , Wright , A Heaton , S (2006 . ` comely Trade Marketing : An Exploration Through Qualitative Research . Journal of Strategic Marketing . Vol . 14 , 4 declination pp . 411-426...If you want to get a full essay, order it on our website: Ordercustompaper.com

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