McDonaldization

McDonaldization sociologist George Ritzer argues that the relationship between McDonalds and our society runs even deeper. beyond its commercial propaganda and symbolism, Ritzer says, McDonalds is a potent manifestation of the cerebral processes that define modern society. Ritzer warns that the spread of such "rationalized systems" has had irrational consequences, non least of which is the "disenchantment of the world," a situation in which understanding takes over, leaving no room for the mysterious, unpredictable qualities that make us human.

Ritzers scholarly work has been heavily influenced by German sociologist Max Weber, who feared that bureaucracy would spread until society became a unseamed web of rationalized institutions from which there would be no escape. At the eon when Weber wrote, in the early twentieth century, totalitarianism was the biggest brat to individual freedom. In the 1980s, Ritzer thought to apply Webers theories ab...If you want to get a full essay, order it on our website: Ordercustompaper.com

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