Ryanair

UNIVERSITY OF HERTFORDSHIRE THE BUSINESS SCHOOL BUSINESS STRATEGY 3BUS0014 LESLIE FITZHUGH COURSEWORK: RYANAIR CASE STUDY BY: SARAH ANTONY LIDYAH GUNARATNAM VIGITHA KIRITHARAN SAADIA PERVEZ JOSEPHINE hired man IN DATE: 04/12/2003 12:30 Brief Introduction intimately Ryanair (See appendix A for a complete breakdown of Ryanairs history and future plans) Ryanair was launched in 1985 with a daily flight between Waterford and London Gatwick. A year later, Ryanair broke the stipulation of Aer Lingus and BA on the Dublin to London route. Over the following 3 years, Ryanair expanded rapidly. Under a new way team, a major everyplacehaul of the airline was undertaken in 1990/91 and was relaunched as the first of the new breed of low fares/no frills airline. Ryanair is Europes largest low fare airline with 76 low fare routes to 13 countries in Europe carrying over 12 million riders. It is the second largest scheduled airline in the UK in terms of passenger carryings. (Key Note Ltd 2002) In January of this year, 2003, Ryanair denote that they had pointed another 100 new Boeing 737-800 series aircraft. alike announce their takeover of the low-fares airline, Buzz from KLM and they plan to turn slightly the loss of £0m euros that Buzz is facing.

In February, they capable a new base in Italy. In April, another base was opened in Sweden with six new routes. Financial results that were released in June showed: passenger traffic for the year grew by 42% to 15.7m as sightly load factors increased from 81% to 84%, primarily imputable to a 6% reduction in average fares. fit revenue in the year rose by 35%, however operating costs rose at a slower rate by 26%. Net scratch increased by 59% to 239.4m euros. 3 new routes were denote in August and now, Ryanair has 127 routes that cover 84 destinations across 16 countries. (www.ryanair.com ) The nature and... If you want to get a full essay, order it on our website: Ordercustompaper.com

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