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Time - The Next Source of Competitive Advantage George obsess Jr Boston Consulting Group 6,699 words 1 August 1988 Harvard fear Review p 41 ISSN Number: 0017-8012 English right of first publication (c) 1988 by the President and Fel ruggeds of Harvard College. All rights reserved. Like competition itself, rivalrous advantage is a constantly moving target. For any come with in any industry, the key is not to get stuck with a single simple notion of its source of advantage. The best competitors, the roughly successful ones, know how to keep moving and al slipway endure on the cutting edge. Today, time is on the cutting edge. The ways leading companies manage time--in proceeds, in new ingathering knowledge and introduction, in sales and distribution--represent the most powerful new sources of emulous advantage. Though certain Western companies atomic number 18 pursuing these advantages, Nipponese experience and practice provide the most instructive examples--not because they are necessarily unique but because they best illustrate the evolutionary stages through which leading companies have advanced. In the period straight off following World War II, Nipponese companies used their low labor costs to gain entry to various industries.

As wage rates rose and technology became more significant, the Japanese shifted first to scale-based strategies and then to focused factories to achieve advantage. The advent of just-in-time production brought with it a move to flexible factories, as leading Japanese companies sought both low cost and great diverseness in the market. Cutting-edge Japanese companies today are capitalizing on time as a critical source of competitive advantage: shortening the planning loop in the product development cycle and trimming process time in the factory-managing time the way most companies manage costs, quality, or inventory. In fact, as a strategic weapon, time is the equivalent of money, productivity, quality, scour innovation. Managing time has enabled top Japanese companies not only to... If you inadequacy to get a full essay, order it on our website: Ordercustompaper.com

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