Bus 508

Assignment #5
Ms. Monica Taylor
Dr. Etido Akpan
Course Title: BUS 508
Contemporary Business

envision: 06/10/2012









1. Calculate or identify from each corporations most recent annual report the sestet (6) specific financial ratios listed and pop the question as an appendix to the paper.
1. liquidness measurement ratio:
* Current ratio
Google: 5.6 generation
Microsoft: 2.9 multiplication
1. Profitability indicator ratios:
* Return on assets
Google: 15.6%
Microsoft: 23.6%
* Return on equity
* Google: 19.5%
*
* Microsoft: 44.2%
1. Debt ratio:
* Debt Equity ratio
Google: 0.08
Microsoft: 0.2
1. Operating surgical process ratio:
Asset turnover ratio
Google: 0.6
Microsoft: 0.7
1. Cash campaign indicator ratio:
* Dividend payout ratio
Google Nil
Microsoft- 0.64/2.69
=23.7%
1. Investment rating ratio:
* Price / Earnings ratio
Google: 20.3 times
Microsoft: 9.5 times
2. Compare and contrast each friendships tune model: (1) core business, (2) leading products and/or work, (3) management/leaders style, and (4) innovation track record.




Google Core Business
Google provides a variety of services and tools for advertisers of all sizes, from simple text ads to display and mobile advertising, and to publishers, whether low-toned or large. Not only are these programs the backbone of the company; they also enabled entrepreneurs and publishers around the innovation to grow their businesses and become successful. Google succeeds when the tools strengthened are useful to users, advertisers and other partners. The root of the business is to provide useful and relevant information to the millions of people around the world who rely on Google search to provide the answers they are pursuit (Google, 2012). Advertisers select their own target keywords and only pay when customers ruffle on their ads. Its easy to create ad text and manage online advertising accounts with no large upfront salary required. Google also provide tools for advertisers to...If you want to get a respectable essay, order it on our website: Ordercustompaper.com



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