by Andrew W. Shepherd Agricultural Management, Marketing and Finance Service FAO, Rome
revise version of paper first presented to the FAO/AFMA/FAMA Regional Workshop on the Growth of Supermarkets as Retailers of Fresh Produce, Kuala Lumpur, October 4-7, 2004 Rome, 2005
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The implications of supermarket development for horticultural farmers and traditional marketing systems in Asia1
by Andrew W. Shepherd FAO, Rome incoming Increasing attention is being paid to the growth of supermarkets in countries outside of North America and europium. Numerous studies have been carried out, initially in Latin America and, more recently, in key and Eastern Europe, Southern Africa and Asia. However, these studies, while identifying the growth of supermarkets and the changes in put out chains that have been caused by this growth, have made relatively little progress in identifying steps that need to be taken to help farmers adapt to the new realities of supplying novel fruits and ve numberables to large retailers.
By bringing together supermarket representatives, wholesalers, government officials, farmer representatives and those who work with farmers, at a workshop held in Kuala Lumpur in October 2004, 2 it was hoped to contribute to an increased understanding of the issues that needed to be addressed. This paper is based on the one presented to that workshop by the author, subsequently amended to take account of contributions by the participants and research that has become available since October. Trends and reasons for them In much of Western Europe and in North America supermarkets and hypermarkets now account for intumesce over two-thirds of all food retailing. In some different countries the share is believed to be now over 50 per cent, or quickly reaching that figure. There has certainly been a rapid growth in the role of supermarkets in almost...If you want to get a full essay, order it on our website: Ordercustompaper.com
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