Global Corporations, Corporate Goernance and complaisant Responsibility
Lorenzo Morrocchi *
1. Corporate Communication and Sustainable Development The behaviour of companies and their purloin executives has never commanded consensus among the public, and there be numerous reasons for this lack of sanction; basic all toldy the general public has of all time felt that when they respite corporate profit and public interest, companies generally come come out in favour of profit, even when this is detrimental to the interests of society. There are several long-term research projects (for example the thirty-year Yankelovic report in the U.S.A.) that reflect the gradual lost of trust in the estimable behaviour of businesses and institutions; the result show moments of particular disenchantment that concur with specific events, such as Vietnam war, oil crisis, the Enron affair, the Cirio and Alitalia scandals, to get up just a few cases that affect us more(prenominal) directly, right down to the present crisis of the financial community all over the world.
The huge development in communications, the Internet and the international market, and the dizzy increase in the number of mergers and acquisitions in every sector of activity, have only given greater recognize to this lack of confidence in large corporations, in realize of their consequences, particularly in social terms. Research undertaken by the fence Street Journal in 2000 reveals and measures the widespread conviction of over 70% of the U.S. population: large companies have an excessive efficacy for influence that is dangerous for the good of the community and of the individual. Business has always tried to react to these negative sentiments in many ways, the volume of which have been of an impromptu, defensive nature, with the result that it has not succeeded in persuade the public, in spite of having often dedicated huge resources of these interpret campaigns (take, for...If you want to get a full essay, order it on our website: Ordercustompaper.com
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