Marketers’ and Pr Practitioners’ View to Pr

Marketers and PR practitioners view to PR
Introduction
In some ways trade is as old as civilization itself. People were selling goods trying to persuade customers to buy, offering better price or more than things for less money. In that times nobody called it as marketing and of course didnt have any desire how only selling will improve in the future.
The concept of marketing became more or less known in the 18th and 19th centuries after industrial revolution. Marketers get more opportunities to provide better services because the improvement of technology and business cross media which provided them the power of wider and easier communication with their customers.
Nowadays marketing is completely contrary than it was before. The main reasons of changes are media instruction, bigger budget to all the campaigns, the diverge of the environment and different attitude to customer. All these changes led to development of companies using marketing communications activities which include advertising, sales promotion, globe relations and personal selling, to provide better services, attract and go after new customers. In addition, this essay will introduce how marketers and PR practitioners view PR, different perspectives that marketers have of PR and how they contribute to business.




fit to UKs Chartered Institute of Marketing (CIM) marketing is the circumspection process responsible for identifying, anticipating, and satisfying customer requirements profitably. It mean that if marketers want their business to be successful they need to earn good reputation of their company and to build good relationships with their customers. In addition to this, marketers are using PR practitioners to help them to deal with their publics. The reason why they using PR is because firstly the company needs to gain good reputation to get more customers. So as UKs Chartered Institute of open Relations definition of PR is: Public relations is or so reputation - the
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