INTRODUCTION: The Woods Family Company located at Homebush Bay, NSW Australia is a private company that entrust be merchandise and processing Nanas Own Cereals. The companys first-class honours degree crossing will be porridge.
The purpose of this paper will be to address the Marketing Strategies of introducing this product to Australian consumers, identifying the study trends and to tailor a marketing plan to suit the company, meet the customers wants and needs and to enter the market competitively.
The study(ip) trends to be addressed in this assignment will be Geographic air division, demographic Segmentation, Psychographic Segmentation and Behavioural Segmentation.
SECTION 2.
nates MARKET: Market segmentation is the first step organisations throng in deciding who the company is going to sell the product too.
There ar several variables within the market segmentation. These creation: Geographic, Demographic, Psychographic and Behavioural factors.
Geographic Segmentation Dividing a market into polar geographical units such(prenominal) as nations, regions, states, municipalities, cities or neighbourhoods. Marketing 8e Kotler browned Burton Deans Armstrong; 2010)
The company will focus on placing their product in cities and major suburbs.
This is based upon the fact that there are major shopping centres in all cities and that all major suburbs pick out supermarkets and/or local family owned grocery shops.
Demographic Segmentation Dividing the market into groups based on demographic variable such as age, sex, family size, family life cycle, income, occupation, education, religion and nationality. Marketing 8e Kotler Brown Burton Deans Armstrong; 2010)
The Demographic market that the company will be focusing on will be people aged 65 and over.
Statistics are showing our population is getting older and this increasing.
Australias population is perform to change substantially over the next 50 years, with close to one in four Australians being 65 years or older by 2056,...If you want to get a full essay, order it on our website: Ordercustompaper.com
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