MKT/421
June 5, 2012
Craig Clark
Marketing Mix Paper
To achieve trade objectives the strategy must include different elements of the trade mix. The elements of the mart mix which are product, place, price, and promotion leave alone be explained. KFC will be used to describe how each one of the elements of the marketing mix affects the, marketing strategy, tactics, and development.
KFC and the 4 Ps
KFC primary purpose is to get by icteric in the form of human beingss of xanthous, salads, sandwiches, and wraps. KFC originally started out marketing fried chicken, however as time goes on and the States began its healthier eating habits, KFC market strategist came up with a line of roasted chicken, and grilled chicken products. KFC also offers font dishes and desserts.
KFC went to great lengths to create a standard set of viands items so that the taste is the same whether you are eating chicken in Los Angeles or in China. KFC realized that there is profound amount of savings in standardizing; however, being able to line up to any environment ensures success. The slogan think global, act topical anesthetic was embraced by KFC.
Product
Product is anything that can be offered to a market to satisfy a lack or need.
Product includes the appearance, packaging, functionality, quality, warranty, and marking of the product.
The product consists of two essential features which are tangible and intangible. manifest products are products that customers can smell, taste, see, and feel, like a 2 piece chicken dinner with coleslaw. Intangible products are products that can non be touched or seen, but are neer the less very important to the business such as: computer programs, and domain names.
KFCs specialty is and has always been fried chicken served in several forms made with the original owner (Colonel Sanders) unfathomed recipe, and with over 32,000 restaurants in more than 100 countries. KFC has had to customize its products to reflect...If you want to get a full essay, order it on our website: Ordercustompaper.com
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