Marketing Planning

HNC Business Studies

market Planning unit of measurement 19

Teresa Fitzpatrick

Sept 2011


































bow of Content

1 Outcome 1

Introduction to merchandising……………………………………………………………...pg 3

2 Definitions of Marketing Planning & Marketing Orientation……………………...pg 3

2.1 Marketing Orientation…………………………………………………………..pg 3
2.2 Marketing Planning …………………………………………………………….pg 3
2.3 Definitions of-: ……………………………………………………………….....pg 4-5
SWOT
PESTLE,
Porters look on Chain,
Competitive Marketing utilize 4 P
Boston Consultancy Group


3 Organisational Background/Introduction to mark & Spencer PLC ………….. pg 6-7


4 Outcome 2
judgment the main barriers to Marketing……………………………………..pg 8


5 Outcome 3
Formulate a marketing Plan for a Product or Service …………………………….pg 8-9


6 Outcome 4
Understanding ethical issues in Marketing…………………………………………pg 10

7 Bibliographies ……………………………………………………………………….



pg 11

Appendices

a) Marketing examine of Marks & Spencers using the following analysis
SWOT
PEST
Competitive Marketing 4 P
BCG

b) contestation of M&S retail competition
c) List of quotations and statements sourced via Mintel
d) List of Major Products & Service M&S Offer
e) Extracts from the M&S Food website


Research Notes






Marketing Planning Unit 19

Outcome 1

1 Introduction

This report is to investigate and define wherefore organisations should be Market Orientated and the importance of Marketing Planning. In order to achieve this I will be looking at Marks & Spencer PLC and the marketing of their food range using a theory analysis of the range using SWOT, PESTLE, Porters Value Chain, BSG, and a competitors analysis using 4 Ps

2 Definitions of & Marketing Orientation & Marketing Planning

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