Value Chain of Ikea

Kotler and Keller (2012 p,2012) define IKEA as a one-stop sanctuary for coolness and the quintessential cult brand. As a result IKEA influences prominent levels of engross and devotion from its customers (Kotler & Keller 2012 p201). A companys core competencies ar the factors of its success and are in constant need of identification, growing and consolidation (Dyck & Neubert 2010, p 265). The success of IKEA can be ascribed to its leng and soed familiarity in the furniture retail market, its product differentiation and salute leadership (Schiffman, Paladino, DAlessandro & Bednall 2011, p620). The company must exploit and deploy primary and support activities to achieve sustainable and differential improvement in the market household. To create value to the customers IKEA base their business set on a number of key competencies such as differentiation and cost reduction product or kickoff manufacturing costs. Primary activities such as inbound logistics, outbound logistics, operations, service and marketing and sales enable low manufacturing costs which is then supported by procurement, technology and development to differentiate IKEA products from its competitors.



In order for IKEA to remain competitive in the market place they must adapt and respond proficiently to environmental factors that is to say buyers, suppliers, rivalry, competitors and substitutes (Dess, Lumpkin &Eisner 2010, p81).

IKEA makes effective use of service activities by means of displays, catalogues and websites to coach and serve customers in a cost effective management making it difficult for competitors to emulate similar products or go (Gutsafsson & Johnson 2003, p38). Self-service and self-selection by customers allow IKEA to sell good grapheme furniture at the lowest possible prices and focus on creating knowledgeable employees and providing childcare, restaurants, product return and additional services. A fine part of their strategy is that customers are dynamically integrated in the shopping...If you want to get a full essay, order it on our website: Ordercustompaper.com



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