The Social Marketing Project in Bangladesh

 Problem Statement: As part of the community promise condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya preventive pills. unalike traditional commercialiseing, PSI was involved in social trade. everyplace the time the gross revenue of Raja increased enormously and we were productive in grabbing a major part of market sell in Bangladesh. plainly in quality of Maya the sales started declining later on a period. Even though we were interchange Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very native depression for Maya compared to similar products in the market so they did non promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people developed various bad notions close the pill. They associated the pill with birth moderate, considered it as an inferi or drug beca office of its low price & ampere; the side effects caused by out-of-door factors were also link up to it. Even the doctors advised not to use Maya because they thought it to micturate side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through spread of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub butt is to improve the sale of Maya with th e help of naked as a jaybird marketing stra! tegies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But in that location were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product spell the other was a the right way drug. In case of Raja the target consumers were men. And the products were readily getable in whole the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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