The Social Marketing Project in Bangladesh

 Problem Statement: As part of the population overlook condition program in Bangladesh, PSI introduced two products -Raja condoms and Maya contraceptive device pills. unalike traditional merchandise, PSI was involved in societal marketing. everyplace the time the gross revenue of Raja increased tremendously and we were productive in grabbing a major part of market sell in Bangladesh. plainly in eluding of Maya the sales started declining later on a period. Even though we were change Maya at a cheaper price, the competitors with higher price became successful in the market. The profit bank earned by retailers and wholesalers was very inherent depression for Maya compared to similar products in the market so they did not promote sales of the product. introductory when Maya was introduced, it was a successful in terms of sales. But as time passed, people significant various bad notions close the pill. They associated the pill with birth go for, considered it as an inferior drug beca office of its low price & axerophthol; the side effects caused by out-of-door factors were also link up to it. Even the doctors advised not to use Maya because they thought it to kick in side effects. Objective: Our main nonsubjective was to control the population explosion in less developed countries through spreading of family planning information and product.

We were concentrating on the reduction of population in Bangladesh via two products- Raja condoms and Maya contraceptive pills. But over a period of time the sale of Maya got declined. So our sub clinical is to improve the sale of Maya with the help of naked as a ja! ybird marketing strategies and thus improve the population control activities in Bangladesh. Comparison between Maya and Raja:The same marketing outline was used to promote Raja and Maya. But in that location were more or less factors which made these products distinct in nature. One was seen as an over the counter consumer product succession the other was a the right way drug. In case of Raja the target consumers were men. And the products were readily getable in all in all the shops. So...If you want to get a integral essay, order it on our website: OrderCustomPaper.com

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